Hi! I’m Danielle- a conscious consumer, intersectional feminist, and activist hailing from San Francisco but based in New York, because it’s the best city in the world (duh).

I designed a minimalist backpack for working women on the go called The Daniel. The Daniel is vegan, made in USA, eco-friendly, and designed to empower women.


A backpack isn’t just a thing to carry stuff in. It means so much more. It’s a symbol of education. A symbol for a future. The Daniel empowers women to believe that even their wildest dreams can come true.

Read our origin story

Where It's Made

The Daniel is American made because we believe in a fair wage and sweatshop free work environment. Leatherworks by Arturo in Union City, NJ began 34 years ago by Arturo, an immigrant who came to America and worked his way to opening his dream business. The story behind your backpack matters, and by being so close to the factory we are able to share that story with you.


Our earth is our home, which is why sustainability is part of our mission. The exterior of The Daniel is a water resistant, vegan waxed canvas made locally in NYC. The interior is a blend of recycled water bottles and organic cotton.

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